Abstract: Covid-19’s impact on brands, creativity and marketing have been neglected as studies are being drawn on broader business and economic aspects. The research explores Covid19’s impact on brands, creativity and marketing using a qualitative approach. The social marketing theory and related empirical applications were applied to find future areas of applications and establish sound...Read More
Referring to our official book decree numbered AE-332 on 20/10/2020 The Department of Business Administration had conducted an International Workshop on January 25th, 2021, titled“Creative Thinking Skills.” Ms. Taban Kanaby, Lecturer from Business Administration Department, College of Administration and Economics presented the Welcome Address. and Dr, Sohail Khan with The guest speaker was respectful Dr....Read More
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