Abstract: The current study aimed to investigate the essential factors to be taking into consideration prior starting an investment in financial markets especially during Covid-19 era. Individual investors are those who make purchases of securities on behalf of other individuals. Most of the time, these investors trade in modest quantities and are primarily interested in...Read More

Abstract: Covid-19’s impact on brands, creativity and marketing have been neglected as studies are being drawn on broader business and economic aspects. The research explores Covid19’s impact on brands, creativity and marketing using a qualitative approach. The social marketing theory and related empirical applications were applied to find future areas of applications and establish sound...Read More