Undergraduate Program of Marketing

Program Overview  

The department of Marketing offers a Bachelor’s degree in Marketing. The program is  four years and provides students with comprehensive knowledge of marketing theories  and models that reflects and serve the national and international market. The program  also reflects Marketing thoughts and practices within the regional and international arena.

In addition to the broad range of concepts students will study in the classroom, they  will interface with faculty from nearly every Marketing field. A marketing course sets  individuals up for working in any business in the future and there are a variety of course  options you can progress in. Marketing provides for many interesting and engaging  career prospects after studying. The topics in a marketing course cover all the various  elements of a marketing business environment that helps individuals apply their  theoretical knowledge, practically. 

The bachelor degree in Marketing is the eight-semester program, and students are  required to accumulate 151-credit. There is a huge demand from market for a smart and  qualified marketer to meet customers’ needs however, with a great honor we provide a  contemporary curriculum at our university to meet the market standard and  international expectation. In every business and industry, there will be a marketing  team. This means that there will always be jobs available in marketing and with a  specialized degree in the subject; it makes you more appealing to fill marketing job  roles. 

Studying a course in marketing can lead an individual into many different sectors of  work. With the vast development of technology, it has enabled marketers to have more  flexibility when it comes to producing marketing campaigns. Platforms on social media  allow for such specialist strategies to be created. Data has also helped the way in which  marketers work. It is used to businesses advantage so that they can target consumers  even more effectively. With so many prospects in terms of the technological advances,  it makes it a very desirable career to pursue.

You can find more in this https://lfu.edu.krd/ 

Teaching Methods 

The principles of modern pedagogy will be used to facilitate and enable learning in the  field of business administration. Students become the center of education, and teachers will  facilitate their learning skills. Principles of competency-based education, Ideapreneurship,  will enhance students’ competency in business and administration.  

What do students learn? 

The study bachelor’s degree in Marketing allows individuals to develop not only their  personal skills also Communication skills. Marketing is all about communication, so  studying it will help improve your skills both at personal level and in teamwork. This  leaves individuals looking more appealing to future employers as they have the skills  that businesses look for, as you can show you understand all the particular elements of  marketing. 

Marketing courses teach skills vital to the business world. These skills include how to  communicate effectively through oral or written means, how to pitch ideas and present  displays to a board meeting, and business computer and systems interpretation skills.  In addition, participants learn how to analyze data, marketing trends, and consumer  needs. Microsoft training and HR courses have proved to be beneficial for the  marketing student, as they ensure the required computer skills and understanding of  HR for producing professional marketing presentations and reports. 

Program Structure  

Mode of Study: Full-time 

Duration: 4 years 

Number of Semesters: 8 semester

Number of Credits: 151 

Number of Modules: 148

Mode of Assessment 

Both summative and formative assessments will assess students’ performance for each  module. Assessment tools could be different, but the final assessment for every module  includes but is not limited to the following criteria: 

∙ Midterm Exam 

∙ Final Exam 

∙ Reports 

∙ Seminar 

∙ Quizzes 

∙ Reflective Diary 

∙ Others 

Learning Goals 

This program aims to: 

The Department of marketing in LFU University aims to achieve two kinds of objectives:  general and specific. 

General Objectives: They are as follows: 

1) Building the student personality and developing his scientific and research skills in  the area of marketing.  

2) Acquainting students with all that is new in their field of study. 

3) Linking the theoretical aspects and arguments with their practical applications in  the field of marketing to gain the desired benefit. 

4) Supplying the Production and Service establishments with the national cadres that  are specialized in marketing. 

Program Learning Outcome 

Upon completion of this program, graduates will be able to: 

1) Diversifying the means of developing the students’ analytical potentials to tackle  problems and issues that the local companies suffer from in the field of marketing and  addressing the proper solutions for them 

2) Developing the communication and interaction skills with others and encouraging the  spirit of team work in the marketing program 

3) Endeavoring to invite the deans of the local marketing companies to deliver lectures on  how to manage the marketing departments in their companies and to help finding jobs  to the new graduates. The areas where the graduates can work are divers and they are  increasing daily to keep abreast with marketing labor market. The graduates can work in marketing, promotional services, sales, advertising, marketing research in the Production and Service establishments such as factories, banks, hotels, hospitals, travel  and tourism agencies, advertising agencies, publishing houses and export and import  companies. 

Eligibility 

∙ Students have to hold high school certificate. 

∙ The average grades no less than %55.

Tuition  

The tuition fee is 2,320,000 IQD per year.  

Higher Education 

The department does not provide higher education degrees and services.