Business Administration Students Showcase Strategic Marketing Posters at the Lebanese French University
On May 5, 2025, under the supervision of Assistant Lecturer Ronyaz Hayyass Mahmood, the Department of Business Administration within the College of Administration and Economics at the Lebanese French University successfully organized a specialized academic activity titled “University Marketing Posters.”
As part of the university’s ongoing commitment to integrating academic theory with practical application, this initiative provided students with the opportunity to present a series of visually compelling posters that explored university marketing from both strategic and analytical perspectives. Each poster addressed contemporary challenges and proposed innovative marketing solutions designed to enhance student recruitment and institutional visibility.
The event witnessed strong student engagement and collaborative dialogue, serving as a dynamic platform for participants to showcase their understanding of marketing principles and apply them to real-world educational contexts. The posters reflected insightful perspectives on how strategic marketing can drive student enrollment and institutional growth, particularly in the context of private higher education.
Students demonstrated commendable levels of analytical rigor, creativity, and strategic thinking, presenting ideas grounded in industry standards and best practices. Their contributions highlighted the academic excellence and forward-thinking approach that the university’s business programs cultivate.
This successful activity aligns with the Lebanese French University’s educational philosophy, which emphasizes experiential learning, project-based coursework, and active student participation in initiatives that contribute to institutional development and public engagement.
