Department of Marketing

About the Department

The Department was established by order of the Ministry of Higher Education and Scientific Research No. 14457/5 on 07/12/2012

• Defining and managing your brand. This involves defining who you are, what you stand for, what you say about yourself, what you do, and how your company acts. This, in turn, defines the experience you want your customers and partners to have when they interact with you.
• initiatives. Marketing proactively identifies the products and services to focus on over the course of your sales cycle and then produces materials and communications that get the word out.
• Producing marketing and promotional materials. Your marketing department should create the materials that describe and promote your core products and/or services, and keep them up-to-date as those products and services evolve.
• Creating content providing search engine optimization for your website. Your website is often the first (and possibly the only) place people go for information about you. Your marketing department will be responsible for keeping Web content current, while also working to ensure your site comes up quickly when someone searches for your type of business.
• Monitoring and managing social media. Marketing should contribute to, manage and maintain your social media pages and accounts and carefully watch what is being posted about you online.
• Producing internal communications. Your employees need to understand your company, its values, its goals, and its priorities. Marketing is often responsible for employee communications through a newsletter and/or intranet.