This event sought to augment students’ practical expertise in marketing and sales, offering them a significant platform to demonstrate their skills. The winners received employment possibilities at SONIC-Iraq Electronics, and the ceremony was organized and overseen by Ms. Roniaz Hiyass Mahmoud.
The competition was categorized into three tiers:
- Case Study Selection (Level One): Fourteen students presented marketing and salesmanship-focused case studies, showcasing problem-solving and decision-making skills. Seven students advanced to the next round.
- Brochure Development Assignment (Level Two): Participants created brochures for SONIC-Iraq, demonstrating creativity, branding understanding, and marketing material production skills. The top three students proceeded to the final round.
- Sales Simulation (Level Three): On December 19, 2024, at LFU’s Seminar Hall, students assumed the roles of SONIC-Iraq sales representatives marketing televisions in a competitive environment. A panel of judges assessed product knowledge, sales techniques, and negotiation skills. A panel of five judges, comprising four professional faculty members from the College of Administration and Economics and a representative from SONIC-Iraq, assessed the participants.
The competition winners were as follows:
First Place: Raman Dlawar
Second Place: Mustafa Wshyar
Third Place: Nergiz Fares
This event demonstrated the university’s dedication to cultivating practical and industry-relevant competencies in its students. The partnership between academics and the commercial sector emphasized the necessity of equipping students with practical problems in marketing and sales.
The College of Administration and Economics expresses its appreciation to SONIC-Iraq Electronics and all participants for their contributions to the event’s success.
