On December 6, 2023, Business Administration students involved in Ms. Chiman’s Marketing Management module learned about real-world marketing during a tour of the Pepsi facility.
The expedition was directed by Assistant professor Dr Sohail Imran Khan and Assistant lecturer Chiman they highlighted the application of marketing ideas. Observing industrial processes, speaking with industry experts, and applying theoretical knowledge to practical problems were all part of the hands-on experience.
This effort demonstrates the Business Administration department’s commitment to combining theory and real-world applications.
