The effect of using different marketing tools and strategies on sales volume in Kurdistan region”

uqman Abdulqader Najm & Ebrahim Sabr Hamad

 Sales is creating customer choice, and choice is altering the marketplace. Gone are the days of the marketer as salesperson. Gone as well is marketing that tries to trick the customer into buying whatever the company makes. There is a new paradigm for marketing, a model that depends on the marketer's knowledge, experience, and ability to integrate the customer and the company. This research contains a study of Delav Company in Erbil – Kurdistan and the goal is to analyze and discuss effects of using different marketing tools and strategies on sales volume in Kurdistan region especially in Delav Company, by collecting information and data using research questions and a survey questionnaire about marketing tools and sales volume, in the mentioned survey which the quantity was 100 distributed forms, 85 of the survey forms were filled by random people and the staff of Delav Company, the rest 15 forms were not filled due to several reasons. The study concludes that marketing tools and strategies had a positive significant effect on the sales volume of Delav Company. Factors such as pricing strategies can help to get the flexibility in setting prices and win new business or maintain prices and increase the profit margin, as well as employment of promotional strategies helped to keep customers informed of what the firm offered, promotional strategies informed clients or customers on both the price where to get the product and the price