کاریگەری بەبازاڕکردنی زارەکی لە ڕاکێشانی نەخۆش لە کەرتی چاودێری تەندروستی لە هەرێمی کوردستان) نە خۆشخانەی هەو لێ ری تایبەت بە نمو نە

ئیناس مەلا احمد
شەیدا پێشەوا
تەیب یوسف

Abstract
The study was conducted on “The Impact of Word of Mouth Marketing on Patient Attraction in the Health Care Sector in the Kurdistan Region”, especially on Erbil Private Hospital ،This study aimed to investigate the “Effect of Word of Mouth Marketing on Patient Attraction in the Health Care Sector in the Kurdistan Region”. The study design used a quantitative approach, and data were collected through an online survey, via Google Forms In the region, the study found that word-of-mouth marketing has a significant impact on patient attraction in the healthcare sector.
The study on Erbil Private Hospital in the Kurdistan Region aimed to investigate the impact of word-of-mouth marketing on patient attraction in the healthcare sector. The study found that of the total participants, 82% were female and 17% were male, with the majority being young adults between 18 and 30 years of age.
(WOMM) focused on patient attraction and retention in the healthcare sector. Data were collected through a structured survey of 400 patients who visited Erbil Private Hospital. The findings showed that WOMM had a significant impact on patient attraction and retention, with positive feedback from friends and family being the most important factors Affordability are other factors that played a significant role in patient decision-making. The researchers concluded that WOMM should be considered a key marketing tool for healthcare providers as it can have a significant impact on attracting and retaining patients, especially in a competitive market like the Kurdistan Region .